Rags are Riches branding


February - 2021
Project type
Brand identity
Rags are riches is one of Westparks latest shows, currently airing on Māori Television. The show focuses on making high fashion accessible for everyone, having guests from within the NZ fashion scene to curate outfits from thrift shops.
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The team behind Rags are riches provided print material to help inform our design. Media from the 70's and disco era were relevant to the shows themes of thrifting. Through the colour pallet we aimed to capture an essence of funk, we also wanted the brand to appeal to everyone.
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