We were approached by West Park to create its brand identity and Logo. West Park’s aim was to shape pop culture through a New Zealand lens, creating an entirely digital entertainment network that focuses on authentic storytelling.
Their wish was for the branding to be “cool” but “approachable”. It was also important to have a colour scheme that stands out and pops, and within a New Zealand context something not seen before. The electric blue used for the brand is eye-catching and being that it’s the primary colour, we wanted it to always be associated with the West Park brand. The Southern Cross represents New Zealand's unique perspective.
