Westpark branding


February - 2021
Project type
Brand design, Web design
We were approached by West Park to create its brand identity and Logo. West Park’s aim was to shape pop culture through a New Zealand lens, creating an entirely digital entertainment network that focuses on authentic storytelling.
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Their wish was for the branding to be “cool” but “approachable”. It was also important to have a colour scheme that stands out and pops, and within a New Zealand context something not seen before. The electric blue used for the brand is eye-catching and being that it’s the primary colour, we wanted it to always be associated with the West Park brand. The Southern Cross represents New Zealand's unique perspective.
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